The Erke logo is a brave and engrossed swan, representing lofty ambitions, and the faith of the company to be an outstanding example by taking the bull by the horn, overcoming difficulties, constant challenge and hard struggle. With lofty ambitions, the company is moving forwards at a pace.

"TO BE NO.1" advocates tough and strong character, the spirit of hard struggle and courage to be the best there is. Embodied within is unrelenting pursuit and the fighting spirit.

At Erke, our ideological approach to doing business can be characterized as coming up with the extraordinary whilst taking a down to earth approach. Our faith and conviction in science-technology is our guide, from which we go on with intrepidness and innovate constantly. Our devotion is to elevate the professional level of athletes, promote the development of the sports industry in China and forge a global brand in order to meet global challenges, brave on forward and create even more glory.

We remain true to the spirit of going global, braving on forward and creating even more glory throughout the way we are dedicating to becoming the world's leading brand with the comprehensive strength of Top Five in the specialist sporting equipment industry.